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Innovation Lab Playback: April 2020
Instagram, LinkedIn, Snapchat, Pinterest & Twitter digital marketing optimisations, updates & new features [October 2019 – April 2020]
1. Agenda (12:35)
2. Lockdown Social Media Winners & Bigger Winners (25:42)
3. Social Media Marketing Costs & Opportunities (18:43)
4. Understanding The Weaknesses Of Organic Social Media Marketing (14:06)
5. Interactive Video Messaging & Small Groups (27:46)
6. Creating Live Video At Scale (20:28)
7. Identifying Multiplier Opportunities To Compound Social Results (23:44)
8. Fundraising & Social Commerce In Video (20:39)
9. TikTok Advertising Overview (11:16)
2. Lockdown Social Media Winners & Bigger Winners
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