Digital Live Stream Playback: Nov 2017

Latest Facebook, Google, Instagram, Snapchat, LinkedIn Updates July – November 2017

What is Digital Live-Stream?

New to SMK: Digital Excellence, the Digital Live-stream is a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat.

There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important.

SMK Digital Live-Stream identifies the key digital marketing updates, what they mean and how to apply them in your business.

This exclusive 4 hour Live-stream was hosted by SMK’s Executive Director,
James Fitzgerald on Monday 21st November. It features the most important social media and digital marketing developments, latest market insights and platform updates between July- Nov 2017.

View Digital Live-Stream (Jul-Nov 2017) Agenda

Preview session overview below

What is featured in this Digital Live-Stream?

Major Platform Functional Developments

  • Simplification of Facebook Ad Manager
  • So long Power Editor
  • Shiny, flashy new Google AdWords user interface
  • AdWords cutting to the chase and streamlining
  • Long overdue Campaign Manager updates on LinkedIn
  • LinkedIn showing signs of FINALLY becoming a decent marketing tool

Organic Content and Algorithm Updates

  • Heavyweight Snapchat design updates
  • New Snapchat algorithm
  • Can Snapchat get beyond experimental marketing tool status?
  • Convergence of social news-feeds and SEO rankings
  • Mobile performance as a Facebook & Insta organic ranking factor
  • How mobile’s probably killing your organic reach
  • Why fake news is making it harder for you to reach your followers
  • Authenticity and legitimacy as social/search ranking factors
  • How can you leverage legitimacy to rank higher?
  • Customer experience as a ranking factor in search and social
  • Google My Business made easier
  • On-page SEO comes to social and handy online reviews/listing tools
  • Facebook customer service via Messenger. On your website?!
  • Leveraging Facebook Messenger to build organic reach
  • The death of social photo and link posts
  • Social’s video-first future
  • Facebook Stories opportunities
  • Top tools for producing slick video on your mobile

Advertising and promotional updates

  • Social ad vs Search ad benchmarks
  • Social ad innovations to build and unlock intent
  • Current Facebook CPMs and CPCs
  • Exciting, untapped Facebook Messenger ad innovations
  • Facebook Messenger becomes a MUST-USE direct marketing channel
  • Integrating Facebook Messenger ads with bots
  • Messenger, CRM and Bots, a match made in heaven
  • How and why to use Comment – To – Messenger hacks
  • Measuring the offline impact of Facebook & Instagram ads
  • How to build ads around people who convert offline
  • Instagram remarketing finally launches
  • Extending Influencer campaigns with advanced Instagram ad targeting
  • Sack your creatives, data driven creative comes to Facebook & Instagram…
  • How to easily split test your Facebook & Insta ads to success

Course Curriculum

Your Instructor

James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.

How can I get extended access to the Digital Live-Streams?

  • Join SMK: Digital Excellence and receive access to all Live-Streams for a year
    The SMK Digital Live-Streams, and Playbacks, are available for all SMK: Digital Excellence members. From February 2018, Digital Live-Streams take place every month, with Playbacks available on demand, for members.
    SMK: Digital Excellence is SMK’s new digital marketing community; created for individuals, agencies, Not-For-Profits and brands looking to stay at the forefront of digital disruption and marketing innovation. Find out more here.

Get started now!

Who is Digital Live-Stream for?

Simply put, Digital Live-streams are for anyone who needs to keep on top of the most important social media and digital marketing developments:

Why should I use Digital Live-Stream?

Keeping on top of the latest developments in social media, search, email, mobile, content, analytics etc. is hard. For example, the first six months of 2017 alone saw 28 Google search algorithm updates, according to SEMRush.

The major digital players roll out updates within their respective eco-systems weekly. Whether it’s Facebook News-Feed tweaks, Google search updates or new ad products launching within Instagram or LinkedIn. Ensuring your digital marketing activity is up-to-date can become a full-time job.

That’s where SMK: Digital Excellence comes in. You see, keeping on top of these weekly developments is, in fact, SMK’s fulltime job. Which means it doesn’t need to be yours.

Which is good.

It means you can do the job you get paid for. Confident in your digital Intellectual Property (IP). Ensuring you don’t get ‘upgraded’, for a more digitally savvy model…