Online Video Mastery: Facebook, Instagram, Snapchat, LinkedIn & YouTube

Video content is the future! Understand, strategise and enhance your video content on Facebook, Instagram, Snapchat, LinkedIn & YouTube

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Why sit this course?


Creating Killer Video: Facebook, Instagram, LinkedIn, YouTube & Snapchat

In-depth insights into successful video content across the biggees

Understand How & Why Things Go Viral

Learn the fundamentals of all successful viral campaigns and create highly shareable content

Must-Use Tools For Creating Online Video At Scale

Cost effective, super-useable, useful tools for small teams

Smart Seeding, Promotion and Distribution For Online Video

Using smart ad targeting, search engine optimisation and influencers to make your video soar

Keep Ahead Of The Great Social Media/Video Transformation

Social media is now dominated by video, start making moves today, or be left behind


View the Agenda

Preview session overview below


What content is covered in this Course?


  1. Online Masterclass Overview & Agenda
  2. Thinking Strategically About Online Video
  3. Leveraging Video For Brand Building & Direct Response
  4. Evaluating Performance Beyond Video Views
  5. Defining Reach & Search KPIs for Campaigns
  6. Internal & External Video Production Options
  7. Making The Most Of Instructional & Educational Video
  8. Producing Higher Performing Promotional Videos
  9. Understanding Informational & Live Video
  10. Key Triggers For Viral Video Success
  11. Documentary & Long-form Video Revival
  12. Facebook Algorithm & Organic Video Best Practice
  13. Exploring Instagram, Twitter & LinkedIn Video
  14. YouTube Watchtime & Keyword Research
  15. Social Video Ad Campaigns
  16. YouTube's Massive Untapped Video Ad Opportunity

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


How does the Pricing work?

  • Become an SMK member for unlimited course access
    Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Labs, Member Clinics, Technical Labs, Facebook Working Group Member Support and Live-Streams, for 12 months

    SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more. Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available.

    Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).

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Who is this course for?

Simply put, this course is for anyone who works with online video and social media or is looking to start developing or enhancing a video presence on social media: