2021 Digital Trends Playback - November 2020

About this Event

SMK's Digital Trends Labs are quarterly FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Digital Trends Labs delve into the latest data and performance insights from the major digital platforms, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

November's 2021 Digital Trends Lab explored how digital strategy is evolving in light of COVID-19, and why a combination of platform updates, user quirks and even government regulation will change the game in 2021:

  1. Why digital ad performance could nosedive
  2. Why privacy regulations will slam ad targeting and evaluation
  3. How and why social attention is fragmenting
  4. Pockets of untapped organic reach
  5. Why niche platforms need to be on everyone’s radar
  6. Why earthy and authentic content tops slick and overly polished
  7. How and where social video performance might bounce back
  8. Why growing ad automation is triggering advertisers
  9. New eCommerce features across Search & Social
  10. How “good” influencers can have their best year ever

Digital Trends Labs are facilitated by SMK's Executive Director of Programming, James Fitzgerald.

James is one of the world's leading digital marketing educators and analysts, having trained more than 15,000 senior decision-makers from the world's largest organisations, brands and agencies.


Course Curriculum


  2021 Digital Trends - Nov 2020
Available in days
days after you enrol

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


Become a Member to access 30+ hours of leading-edge industry content monthly

Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Labs, Technical Labs, Facebook Working Group Member Support and Live-Streams, for 12 months

SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more.

Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available.

Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).

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Who is this Trends Lab for?

Simply put, this course is for anyone who works with social media or online digital marketing: