About this Lab


The 2021 Instagram Marketing Trends Lab is a FREE Lab for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.


The 2021 Instagram Marketing Trends Lab delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and identifying underexploited communications opportunities.


This Lab explores how to get more out of Instagram marketing in 2021; unravelling how to maximise organic reach, create better-performing ads, get more of Business Manager and how to navigate Apple's latest privacy onslaught via iOS 14.




Instagram Lab Focus Areas


1. Latest 2021 Instagram usage stats, marketing spend and performance benchmarks

2. Why is Instagram still in Facebook’s shadow and likely to stay there

3. How are TikTok, Snapchat & Pinterest creating issues for Instagram

4. Which industries over-index on reach and engagement

5. Why Instagram isn't effective for all organisations or verticals

6. What’s going wrong with Instagram Stories?

7. Why is Instagram trying to move away from photography?

8. How have Apple's iOS 14 updates slammed Instagram performance?

9. Why the love affair with ad retargeting is ending?

10. How to better utilise Facebook Business Manager for Instagram?

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SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more.

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About James Fitzgerald


James Fitzgerald is the Executive Director of Programming at SMK. SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs.


James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.