Becoming a Content Marketing Master

Create a integrated content marketing plan to maximise social visibility and brand awareness

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Why sit this course?


Don’t Get Dumped By Social News-Feeds

Grow organic reach by learning how social networks rank and promote content

Nurture Leads & Drive Sales Using Content Marketing

Generate leads and move prospects along the conversion cycle

Produce Thumb-Stopping Content, People Love

Utilise UX best practice to create content people love: at scale, every day, on multiple channels

Create An Integrated Content Marketing Plan

Maximise social media, email, native ads and more to boost visibility and awareness

Time-Saving Tools & Techniques You Won’t Be Able To Live Without

Using the right tools can be the difference between content marketing taking hours or minutes


View the Agenda

Preview session overview below


What content is covered in this Course?


  1. Content Marketing Masterclass Overview
  2. Content Marketing's Evolution From Nice-to-have to Must-have
  3. Key Strategic & Planning Considerations
  4. Demonstrating & Measuring Return On Investment (ROI)
  5. Understanding The Facebook News Feed Algorithm
  6. How & Why Is Instagrams Free Reach Dropping?
  7. Making The Most Of LinkedIn's Growing Usage
  8. Google's Expanding Content Marketing Opportunities
  9. Navigating The Rise Of Google "Zero-Click" Searches
  10. Maximising Google My Business For Content Marketing
  11. Making Social Images Work For Search
  12. Crafting Content Marketing To Match Search Intent
  13. Developing Audience Friendly Content Narratives
  14. Content Planning, Ideation & Execution
  15. Useful Tools & Apps For Content Production

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


How does the Pricing work?

  • Become an SMK member for unlimited course access
    Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Labs, Member Clinics, Technical Labs, Facebook Working Group Member Support and Live-Streams, for 12 months

    SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more. Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available.

    Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).

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Who is this course for?

Simply put, this course is for anyone who works with social media or is looking to start developing a presence on social media: