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Digital Live Stream Playback: July 2019
Instagram, LinkedIn, Snapchat, Pinterest & Twitter digital marketing optimisations, updates & new features [Jan – July 2019]
1. Agenda (11:10)
2. Platform benchmarks - Costs and Usage for 2019 Q2 (27:16)
3. Instagram’s deteriorating organic reach and algorithm updates (20:06)
4. Stricter community standards, risk and new penalties for marketers (23:14)
5. Disappearing ‘Likes’, disincentives and proactive content (12:25)
6. The role of social proof in marketing and platform engagement (15:16)
7. New social chat features and the rise of conversational marketing (24:49)
8. Influencer marketing updates, Creator profiles and Branded Content ads (20:13)
3. Instagram’s deteriorating organic reach and algorithm updates
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