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Digital Live Stream Playback: November 2019
Google SEO, Google Ads, YouTube, Analytics & Gmail digital marketing optimisations, updates & new features [June – November 2019]
1. Agenda (7:25)
2. Google search trends 2019 – 2022 (16:02)
3. BERT - Google’s biggest SEO update since 2014 (22:06)
4. Maximising new video and podcasts opportunities in search (24:13)
5. Gmail’s untapped email marketing opportunities (13:58)
6. Google’s growing walled garden (6:34)
7. Why Google Images will be key for marketers in 2020 (20:12)
8. Google’s new visual & Shoppable ad opportunities (13:14)
9. YouTube’s new, higher converting ad features (7:03)
10. Google new lead generation ads (9:59)
11. Using Google ads to drive physical footfall (11:42)
6. Google’s growing walled garden
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