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Digital Live Stream Playback: February 2020
Google SEO, Google Ads, YouTube, Analytics & Gmail digital marketing optimisations, updates & new features [Aug 2019 – Feb 2020]
1. Agenda (8:54)
2. Google Search’s slowing ad business (21:57)
3. YouTube’s accelerating ad business (14:25)
4. Maximising YouTube’s TrueView for Action campaigns (13:23)
5. Google’s expanding Shopping campaigns & features (12:14)
6. Smart Gmail advertising & email marketing opportunities (15:03)
7. Exploiting Google Maps for local area marketing (20:43)
8. Unlocking local traffic using Google My Business & Reviews (15:48)
9. Boosting visual discovery with Google Images (9:12)
10. Local influencer marketing via Google’s Local Guides program (7:12)
11. Content Marketing via Google Podcasts & Google News (11:47)
12. Google’s major search redesign (6:48)
13. Google’ problematic changes to its agency Partner Program (17:06)
5. Google’s expanding Shopping campaigns & features
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