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Digital Live Stream Playback: July 2020
Facebook & Messenger digital marketing optimisations, updates & new features [Jan - July 2020]
1. Agenda & Overview (17:09)
2. COVID-19 impact on usage and features (33:45)
3. Understanding the Facebook ad boycott (18:03)
4. Alternatives to Facebook marketing for boycotters (32:44)
5. Navigating Facebook growing problems with brand safety (15:00)
6. Changes to the Facebook Pixel & Events Manager (10:27)
7. Facebook's big moves on Shopping & commerce (24:47)
8. WhatsApp expanding marketing opportunities (13:43)
9. Facebook's burgeoning live video features (18:37)
1. Agenda & Overview
2020_07_Facebook_July_p1-2.pdf
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