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Marketing Innovation Lab Playback: November 2020
Instagram, LinkedIn, Snapchat, Pinterest & Twitter digital marketing optimisations, updates & new features [June - Nov 2020]
1. Innovation Lab session outline & agenda (8:32)
2. Social usage figures and recent quarterly results (25:38)
3. COVID Marketing & comms investment trends (31:32)
4. Online B2B marketing events & lead generation (28:39)
5. Digital transformation and moving beyond online eyeballs (19:21)
6. Digital ad targeting and attribution issues (10:13)
7. Instagram content marketing opportunities & influencer clampdown (25:57)
2. Social usage figures and recent quarterly results
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