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Digital Live Stream Playback: Sept 2020
Google SEO, Google Ads, YouTube, Analytics & Gmail digital marketing optimisations, updates & new features [April – Sept 2020]
1. Agenda (10:47)
2. How COVID has impacted Google and wider search behaviour (10:33)
3. Understanding the importance of Share of Search for brand awareness reporting (9:52)
4. Leveraging Google Ads Manager Search Console and Google My Business for reporting (12:48)
5. Google My Business gets easier and more useful (21:09)
6. Google My Business COVID features Messaging upgrade (17:53)
7. New paid for Google My Business features (10:59)
8. Google Discovers untapped organic opportunities (18:14)
9. Setting up new Google Discovery ads (9:26)
10. Googles expanding lead-gen campaigns across Search & YouTube (14:58)
11. Maximising Googles new organic Shopping features (13:24)
3. Understanding the importance of Share of Search for brand awareness reporting
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