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Marketing Innovation Lab Playback: April 2021
Google SEO, Google Ads, YouTube, Analytics & Gmail digital marketing optimisations, updates & new features [October 2020 – April 2021]
1. Introduction and session outline (12:33)
2. How COVID impacts Google & Search (19:33)
3. Why 2021 will be another bumper YouTube year (32:58)
4. How YouTube Shorts could crush Insta Reels & challenge TikTok (23:45)
5. Growing offline to online commerce opportunities (12:54)
6. Google Maps, local influencers and Reviews (20:57)
7. Google My Business & messaging (14:19)
8. Why organic Search traffic keeps dropping (17:21)
9. Google Analytics 4 overview (17:21)
3. Why 2021 will be another bumper YouTube year
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