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Marketing Innovation Labs Playback: Feb 2021
Facebook & Messenger digital marketing optimisations, updates & new features [Aug 2020 - Feb 2021]
1. Facebook Innovation Lab introduction & agenda (9:21)
2. 2021 Marco and micro marketing comms outlook (16:21)
3. Facebook's mounting brand safety concerns and problems (16:34)
4. Facebook disapprovals and penalties (10:15)
5. Digital marketing priorities (19:02)
6. Facebook's bumper 2020 but bumpy 2021 (6:56)
7. Facebook Pages and Groups tools upgrade (27:48)
8. Latest Facebook organic reach and engagement trends (25:07)
9. Apple throws Facebook iOS 14 hand grenade (31:43)
10. Facebook marketing preparation for iOS 14 (16:31)
11. New Facebook Event configuration & domain verification (10:15)
12. Understanding iOS 14 impact on ad targeting and attribution (8:25)
5. Digital marketing priorities
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