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Marketing Innovation Lab Playback: March 2021
Instagram, LinkedIn, Snapchat, Pinterest & Twitter digital marketing optimisations, updates & new features [Sept 2020 - March 2021]
1. Introduction and session outline (15:26)
2. Why local marketers are beginning to cool on Facebook (21:25)
3. TikTok, Snapchat and Pinterest's bumper 2021 (33:31)
4. LinkedIn's strong start & big push on lead generation (22:29)
5. How to effectively leverage smaller networks (21:08)
6. Instagram organic reach benchmarks and Reels focus (26:43)
7. Mining TikTok for creative Instagram activity (7:31)
8. Instagram Guides, Shopping & Stories (19:37)
4. LinkedIn's strong start & big push on lead generation
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