2021 Social Media Trends Playback - March 2021

About this Event

SMK's Social Media Trends Labs are quarterly FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Social Media Trends Labs delve into the latest data and performance insights from the major social networks, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities.

March's 2021 Social Media Trends Lab explored how social strategy is evolving post-COVID, and why a combination of platform updates, user quirks and even government regulations are changing the game in 2021:

  1. How Apple's iOS 14 updates will slam social marketing performance?
  2. What to do next, for marketers looking to reduce Facebook reliance?
  3. Why TikTok will have a breakout year?
  4. What are the best pockets of untapped organic reach?
  5. Why LinkedIn will loom larger than ever in corporate comms?
  6. Why privacy regulations will decimate ad targeting and evaluation?
  7. Why the love affair with ad retargeting is ending?
  8. How long-form video came to dominate?
  9. How social commerce is coming of age in 2021?
  10. Why influencer marketing will finally shift from fluff to needle mover?

Trends Labs are facilitated by SMK's Executive Director of Programming, James Fitzgerald.

James is one of the world's leading digital marketing educators and analysts, having trained more than 15,000 senior decision-makers from the world's largest organisations, brands and agencies.


Course Curriculum


  2021 Social Media Trends - Nov 2020
Available in days
days after you enrol

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


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Who is this Trends Lab for?

Simply put, this course is for anyone who works with social media or online digital marketing: