Conversion Rate Optimisation Online Masterclass

Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less

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Why sit this course?


Increase Profitability & Impact Of Digital Marketing Activity

By getting more out of less with CRO, Cost Per Actions (CPA)s tumble

Blow Digital Conversion Rates Through The Roof

Laser-guided focus can comfortably drive 100%+ improvements in marketing activity

Become A Smarter Digital Marketer Today

Conversion Optimisation helps you work smarter, not harder

Smash Competitors WHILST Saving Money

Leave your competitors for dead, counting their Likes, streaming ahead on a shoe-string

Make Google & Facebook Work Harder For You

Attract better quality traffic, which ACTUALLY converts


View the Agenda

Preview session overview below


What content is covered in this Course?


What is Conversion Rate Optimisation (CRO)?

  • How can conversion optimisation save you $$$$
  • Getting beyond Likes, bounce rate, impressions and other fluff
  • Why do most businesses suck at CRO?
  • How to do it on a shoe-string
  • What are the smartest conversion optimisation techniques?
  • Developing a structured process for optimisation

Psychology of CRO, getting inside web users’ heads

  • Why do people sometimes convert and sometimes not?
  • Common turn-ons and turn-offs for web users
  • Understanding user behaviour: social, web, mobile, video +
  • Cutting clutter, optimising for mobile and improving load-speeds

How to get people to say YES to converting online!

  • What is your value proposition?
  • Is your value proposition tailored to each page, ad, piece of content?
  • Proven techniques for building social proof
  • Ensuring your visitors trust your business and feel safe to convert
  • How to de-risk conversions and reduce friction
  • Using scarcity and urgency to increase conversions

What conversions should you optimise for?

  • Common examples of valueless data marketers obsess over
  • When is a conversion not really a conversion?
  • Are you ACTUALLY tracking the right thing(s)?
  • Smart behaviours you should track today
  • Identifying and ranking macro and micro conversions
  • Must-use tools and tech to boost conversions

Smart optimisation ideas by channel/destination

  • Killer conversion funnels on Facebook, Google, email and beyond
  • Crafting high performing landing pages
  • How to tune up: home pages, data capture and shopping carts
  • Advanced optimisation features on Facebook, Instagram, Snapchat, YouTube & LinkedIn
  • Leveraging Artificial Intelligence (AI) to optimise better

Quantitively and qualitatively assessing your audience

  • Creating an effective feedback loop to drive optimisation
  • Smart, cheap ways to collate user feedback
  • Mining Google Analytics, Facebook Analytics and more
  • Quick and easy ways to set-up A/B testing
  • A/B Testing on your site, email and social channels

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


How does the Pricing work?

  • Become a member and access all courses
    Join SMK: Digital Excellence and access all online courses as they are released PLUS all Live-Streams for 12 months
    Access to all SMK Online Courses and Digital Live-Streams are available for SMK's Digital Excellence members. Over 100 hours of online courses will be released throughout 2019 as well as monthly Digital Live-Streams covering the most up-to-date optimisations and platform updates. Membership packages start from just $85 +GST /month with plans for individuals and teams available.

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Who is this course for?

Simply put, this course is for anyone who works with Online Marketing or Social Channels or is looking to enhance their activity and conversions online.