Social Media Strategy Optimisation

Devise and enhance your social media strategy to ensure you are maximising on ROI

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Why sit this course?


Start Seeing ACTUAL Results From Social Media

Start using social media to change behaviour, nurture leads, drive traffic and sales

Run Social Ad Campaigns People Don’t Hate

Understand how to create relevant, ell targeted, high converting ads

Produce Mountains Of Killer Content

Integrating UX best practice, producing content people actually value and want to ‘follow’

Create Social Media Campaigns Which Create BUZZ

Inspiration and case studies drawn from a mixture of the most creative and engaging campaigns

Save Thousands of Dollars this year

Framework, tools, techniques & systems which will help you reduce waste and maximise team outputs


View the Agenda

Preview session overview below


What content is covered in this Course?


  1. Course Agenda and Overview
  2. Social Media Trends Pre Covid-19
  3. How Covid-19 Impacts Social Media Marketing
  4. Facebook, Instagram, YouTube & LinkedIn Marketing Benchmarks
  5. Pinterest, Snapchat & TikTok Marketing Benchmarks
  6. Strategic Thinking, Creating An Integrated Plan
  7. Reporting, Measurement & Evaluation
  8. Social Media Marketing Tactical Overview
  9. Understanding The Evolution Of Social Media Algorithms
  10. Copywriting & Content Marketing
  11. Improving Social Video Rankings & Views
  12. Making The Most Of Social Stories
  13. Social Media Commerce & Conversions
  14. Planning High Converting Social Ad Campaigns
  15. Influencer Marketing & Branded Content Campaigns

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


How does the Pricing work?

  • Become an SMK member for unlimited course access
    Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Labs, Member Clinics, Technical Labs, Facebook Working Group Member Support and Live-Streams, for 12 months

    SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more. Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available.

    Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).

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Who is this course for?

Simply put, this course is for anyone who works with social media or is looking to start developing a presence on social media: