Facebook, Instagram, LinkedIn & YouTube Advertising Masterclass

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Why sit this course?


Create Killer Social Media Adverts & Generate Mountains Of Business Leads

Most social ad campaigns are poorly planned and implemented, get ahead now!

Dominate The Ad Rankings on Facebook, Instagram & YouTube

Smart companies trump rich companies every day when it comes to social ads, find out how you can to!

Stop Wasting Marketing Budget Today - Find Out Social Ad Best Practice

Millions of dollars are currently being wasted on badly run social ad campaigns, make sure you win

Leave Your Rivals For Dead

Make sure your campaigns are running intelligently and watch the dollars roll in

How To Create Ad Campaigns That Users Don't Hate

Understand how to create social ad campaigns that actually enhance the user experience


View the Agenda

Preview session overview below


What content is covered in this Course?


  • Social Ad Budgets & the Google/ Facebook Duopoly
  • Facebook & Instagram Usage & Ad Spend
  • Online Video & YouTube Ad Spend
  • LinkedIn Usage & Ad Spend
  • Social Ad Strategy, Targeting & Privacy Headwinds
  • Facebook Business Manager Overview & Account Management
  • Facebook Ads Manager, Creative Hub & Ads Library
  • Bringing YouTube & LinkedIn Ad Campaigns To Life
  • Measuring ROAS, ROI & Ad Conversions
  • Tracking Conversions: Google Analytics, Facebook Pixel & LinkedIn Insights Tag
  • Social Ad Funnels, Custom Audiences & Advanced Targeting
  • Audience Saturation, Ad Overlap & Managing Excess Frequency
  • Social Video Campaigns: Differing Techniques & Benefits
  • Using Social Ads To Drive Offline Footfall
  • Exploring Ad Campaigns Via Messenger

Your Instructor


James Fitzgerald
James Fitzgerald

James Fitzgerald is the Executive Director of Programming at SMK.

SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.

As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.


How does the Pricing work?

  • Become an SMK member for unlimited course access
    Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Labs, Member Clinics, Technical Labs, Facebook Working Group Member Support and Live-Streams, for 12 months

    SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more. Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available.

    Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).

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Who is this course for?

Simply put, this course is for anyone who works with social media or is looking to start advertising and targeting on social media: