About this Lab
Instagram Marketing Unlocked is a FREE 🙌 online event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.
Instagram Marketing Unlocked will dive into the latest data 📊 and performance insights from Instagram.
Exploring the key 2022 trends impacting Instagram organic reach, ads, influencer marketing and more.
- How are Instagram usage and marketing spend tracking in 2022?
- What are Instagram’s best new 2022 marketing features?
- Why are Instagram ad costs about to explode? Again.
- Why do brands now prefer Instagram to Facebook?
- Which industries over-index on Instagram reach and engagement?
- How and where is Instagram performance dropping in 2022?
- Why are brands falling out of love with “social engagement” as a KPI?
- How and why has TikTok come to dominate all things Instagram?
- What are the hottest influencer marketing trends for 2022?
- What are the new must-use Instagram Reels & Stories features?
SMK’s Instagram Marketing Unlocked aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego and all too often light on actionable business value.
Instagram Marketing Unlocked is facilitated by SMK’s Executive Director of Programming 🤓, James Fitzgerald.
James is one of the world’s leading digital marketing educators and analysts, having trained thousands of senior decision-makers from the world’s largest organisations, brands and agencies.
Connect with James on LinkedIn: https://www.linkedin.com/in/jamesgefitzgerald/