About this Lab


Instagram Marketing Unlocked is a FREE 🙌 online event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation.

Instagram Marketing Unlocked will dive into the latest data 📊 and performance insights from Instagram.

Exploring the key 2022 trends impacting Instagram organic reach, ads, influencer marketing and more.

  1. How are Instagram usage and marketing spend tracking in 2022?
  2. What are Instagram’s best new 2022 marketing features?
  3. Why are Instagram ad costs about to explode? Again.
  4. Why do brands now prefer Instagram to Facebook?
  5. Which industries over-index on Instagram reach and engagement?
  6. How and where is Instagram performance dropping in 2022?
  7. Why are brands falling out of love with “social engagement” as a KPI?
  8. How and why has TikTok come to dominate all things Instagram?
  9. What are the hottest influencer marketing trends for 2022?
  10. What are the new must-use Instagram Reels & Stories features?

SMK’s Instagram Marketing Unlocked aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego and all too often light on actionable business value.

Instagram Marketing Unlocked is facilitated by SMK’s Executive Director of Programming 🤓, James Fitzgerald.

James is one of the world’s leading digital marketing educators and analysts, having trained thousands of senior decision-makers from the world’s largest organisations, brands and agencies.

Connect with James on LinkedIn: https://www.linkedin.com/in/jamesgefitzgerald/

Lab Overview


  Instagram Marketing Unlocked - Sept 2022
Available in days
days after you enrol

Become a Member to access 30+ hours of leading-edge industry content monthly


Join SMK: Digital Excellence and access all online courses as they are released PLUS all Strategy Labs, Technical Labs, Facebook Working Group Member Support and Member Clinics!

SMK releases between 25-35 hours of new leading-edge, digital marketing eLearning course content each month, touching on everything from Facebook Marketing, to Google Analytics, Digital Copywriting and much more.

Digital Excellence Membership packages start from just $85 +GST /month with plans for individuals and teams available. Start your 30 day free trial NOW.

Join hundreds of marketers today, from organisations like Sydney Metro, News Corp, Meat & Livestock Australia, Australian Youth Orchestra, Tourism Bendigo, Precision Group, Department of Education (QLD), City of Playford, Working Style (NZ), Timberland (NZ), Asics (NZ).

About James Fitzgerald


James Fitzgerald is the Executive Director of Programming at SMK. SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs.


James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.