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Marketing Innovation Lab Playback: Dec 2020
Google SEO, Google Ads, YouTube, Analytics & Gmail digital marketing optimisations, updates & new features [July – Dec 2020]
1. Google Marketing Innovation Lab overview & agenda (9:14)
2. 2021 Privacy and performance tracking issues (22:05)
3. Overview of the new Google Analytics GA4 (33:35)
4. Useful reporting techniques & Google Podcast Manager (26:04)
5. Google My Business 2020 expansion (31:49)
6. Google Maps local marketing upgrade (12:23)
7. Google Ads shift from keywords to audience targeting (22:55)
8. Expanded Google Ad automation & predictive features (16:55)
7. Google Ads shift from keywords to audience targeting
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