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Online Video Mastery: Facebook, Instagram, Snapchat, LinkedIn & YouTube
Online Video Mastery: Facebook, Instagram, Snapchat, LinkedIn & YouTube
1. Online Masterclass Overview & Agenda (9:16)
2. Thinking Strategically About Online Video (30:57)
3. Leveraging Video For Brand Building & Direct Response (16:30)
4. Evaluating Performance Beyond Video Views (19:58)
5. Defining Reach & Search KPIs for Campaigns (11:57)
6. Internal & External Video Production Options (16:09)
7. Making The Most Of Instructional & Educational Video (10:47)
8. Producing Higher Performing Promotional Videos (17:45)
9. Understanding Informational & Live Video (24:42)
10. Key Triggers For Viral Video Success (26:06)
11. Documentary & Long-form Video Revival (20:28)
12. Facebook Algorithm & Organic Video Best Practice (24:43)
13. Exploring Instagram, Twitter & LinkedIn Video (16:01)
14. YouTube Watchtime & Keyword Research (28:31)
15. Social Video Ad Campaigns (20:43)
16. YouTube's Massive Untapped Video Ad Opportunity (26:37)
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4. Evaluating Performance Beyond Video Views
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