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2021 Facebook Marketing Masterclass Lab Playback - June 2021
2021 Facebook Marketing Masterclass Lab - June 2021
1. Facebook Lab introduction & session outline (11:09)
2. Understanding Facebookâs market dominance (23:21)
3. Where and why are marketers looking beyond Facebook (7:31)
4. Organic social media engagement benchmarks & considerations (14:10)
5. Recent shifts in Facebook News Feed & Page engagement (14:40)
6. New Facebook video, Live & audio trends (11:36)
7. Apple iOS 14 impact on Facebook ads, targeting & attribution (13:54)
8. Why future privacy updates look far worse than iOS 14 (10:56)
9. Upcoming SMK Labs & Q&A (29:08)
4. Organic social media engagement benchmarks & considerations
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