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Content, Social Analytics & Digital Marketing Evaluation
Content, Social Analytics & Digital Marketing Evaluation
1. Training Agenda (8:01)
2. Data, Metrics and Key Performance Indicators (KPIs) (20:31)
3. Understanding Macro and Micro Conversions (22:41)
4. Popular Online Conversions and Advanced Offline Tracking (44:25)
5. Differences in Measuring Organic and Paid Social Conversions (27:02)
6. Setting Up Goals In Google Analytics (33:48)
7. Facebook Pixel - Installation and Conversion Set-up (18:41)
8. Conversion Tracking - LinkedIn, Twitter Snapchat & Pinterest (7:35)
9. Marketing Attribution - Google Analytics and Social Channels (16:23)
10. Standardising Metrics and KPIs Across Channels (21:45)
11. Evaluating & Benchmarking Earned, Paid and Owned Media (49:51)
11. Evaluating & Benchmarking Earned, Paid and Owned Media
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