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Conversion Rate Optimisation Online Masterclass
Conversion Rate Optimisation (CRO) Online Masterclass
1. Training Agenda (14:34)
2. Key Considerations When Planning CRO Activity (31:37)
3. Who Does CRO Well, Who Doesn’t and Common Challenges To Overcome (18:15)
4. Effectively Translating Marketing Objectives Into Conversions (23:09)
5. Defining & Optimising Macro and Micro Conversions (24:42)
6. Tracking & Evaluating Offline Conversions and User Behaviour (17:13)
7. Setting Up Google Conversion Tracking and Interpreting Analytics Data (27:53)
8. Facebook Pixel Installation: Conversion Tracking and Attribution (14:39)
9. Google Optimize and Other Popular CRO Tools Overview (38:55)
10. Google and Facebook Channel Level CRO Features (27:19)
11. A/B Tests, Experiments and Machine Learning In Facebook and Google (11:35)
5. Defining & Optimising Macro and Micro Conversions
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