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Social Media Strategy Optimisation
Creating A Winning Social Media Strategy
1. Course Agenda and Overview (16:22)
2. Social Media Trends Pre Covid-19 (21:29)
3. How Covid-19 Impacts Social Media Marketing (15:14)
4. Facebook, Instagram, YouTube & LinkedIn Marketing Benchmarks (25:20)
5. Pinterest, Snapchat & TikTok Marketing Benchmarks (20:18)
6. Strategic Thinking, Creating An Integrated Plan (29:53)
7. Reporting, Measurement & Evaluation (20:58)
8. Social Media Marketing Tactical Overview (22:05)
9. Understanding The Evolution Of Social Media Algorithms (40:45)
10. Copywriting & Content Marketing (23:24)
11. Improving Social Video Rankings & Views (30:09)
12. Making The Most Of Social Stories (10:31)
13. Social Media Commerce & Conversions (15:15)
14. Planning High Converting Social Ad Campaigns (31:33)
15. Influencer Marketing & Branded Content Campaigns (14:40)
3. How Covid-19 Impacts Social Media Marketing
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