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Google Ads Extravaganza: Search, Remarketing & Display
Google Ads Extravaganza: Search, Remarketing & Display
1. Training Agenda (12:44)
2. Google Trends, Opportunities and Challenges (35:55)
3. Google's Ever-Expanding and Improving Ad Solutions (23:18)
4. Developing An Effective Measurement Framework To Maximise ROI (8:30)
5. Mastering Search Intent and Keyword Longtails (44:13)
6. Researching and Analysing Keywords For Ad Targeting (15:51)
7. How To Win The Google Ad Auction, Even With Limited Funds (28:10)
8. Translating Keyword Research Into High Performing Ad Campaigns (17:27)
9. Crafting Killer Google Ad Copy and Campaign Planning (21:36)
10. Google Display Network (GDN) Strengths and Weaknesses (9:44)
11. Google's New and Untapped Display Ad Targeting Options (20:02)
12. Producing High Converting Display Audiences and Ad Creative (15:36)
4. Developing An Effective Measurement Framework To Maximise ROI
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