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Google Analytics Masterclass
Google Analytics Masterclass
1. Training Agenda (9:22)
2. Google Analytics & Big Data Background (13:48)
3. Ensuring Google Analytics Is Installed and Functioning Correctly (17:05)
4. Structuring & Scaling Google Analytics Effectively (33:06)
5. Establishing and Tracking Analytics Conversions (66:14)
6. Data Manipulation Tactics & Techniques To Find Hidden Insights (45:37)
7. Campaign Tagging Best Practice To Ensure Data Integrity (18:43)
8. Marketing Attribution Beyond ‘Last-Click-Wins’ (18:34)
9. Handy Acquisition, Behaviour and Audience Insights (20:32)
10. Convenient & Time-Saving Analytics Dashboards (9:37)
8. Marketing Attribution Beyond ‘Last-Click-Wins’
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